Case Study : Egali Company and marketing actions for the internal target in New Zealand

Abstract

Resumo: The aim of this paper is to analyze whether the marketing of shares currently held by Egali Intercâmbio Company can, through constant communication, achieve a positive and effective way, the exchange student from Brazil, using the company to study in New Zealand. The analysis it has performed with data collected by personal research through pre-determined questionnaire with simple, objective and structured questions. Sampling is consists by 30 students (100% of people who came from Brazil) if the purpose of to make the exchange in New Zealand. With this, the selected target audience is compatible directly with the market in which the company is inserted Egali Intercâmbio causing the displayed result is entirely interesting and relevant to future actions now. Described the number is relatively small due to the fact that this activity is relatively new and began in February 2014. All developed processes will be accompanied by a tutor and methodology should be standardized. The following of this project will be a work with the focus on case study. It will present a project early on the importance of Egali Basis for maintaining communication with foreign students and the real need of the existence of the local office where the aim is providing support overseas.