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    Case Study : Egali Company and marketing actions for the internal target in New Zealand

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    R - E - HELITON DE MEDEIROS FILIACI.pdf (870.2Kb)
    Date
    2015
    Author
    Filiaci, Héliton de Medeiros
    Metadata
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    Subject
    Administração de empresas - Estudo de casos
    Marketing - Administração
    Intercambio educacional
    xmlui.dri2xhtml.METS-1.0.item-type
    Monografia Especialização Digital
    Abstract
    Resumo: The aim of this paper is to analyze whether the marketing of shares currently held by Egali Intercâmbio Company can, through constant communication, achieve a positive and effective way, the exchange student from Brazil, using the company to study in New Zealand. The analysis it has performed with data collected by personal research through pre-determined questionnaire with simple, objective and structured questions. Sampling is consists by 30 students (100% of people who came from Brazil) if the purpose of to make the exchange in New Zealand. With this, the selected target audience is compatible directly with the market in which the company is inserted Egali Intercâmbio causing the displayed result is entirely interesting and relevant to future actions now. Described the number is relatively small due to the fact that this activity is relatively new and began in February 2014. All developed processes will be accompanied by a tutor and methodology should be standardized. The following of this project will be a work with the focus on case study. It will present a project early on the importance of Egali Basis for maintaining communication with foreign students and the real need of the existence of the local office where the aim is providing support overseas.
    URI
    https://hdl.handle.net/1884/42643
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    • MBA em marketing [247]

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