A representação social de estrategias academicas : um estudo comparativo de casos

Abstract

Resumo: Este trabalho propôs-se a desvendar a Representação Social das estratégias acadêmicas elaboradas pelos professores de Administração de Empresas de duas instituições de ensino superior públicas. Para esse fim utilizou o referencial teórico de Representações Sociais, Estratégias Organizacionais e Universidades Brasileiras. Procedeu-se um levantamento dessas estratégias dentro de cada universidade e contrastou-se com as observações e as entrevistas realizadas com os professores componentes da amostra. Como conclusão, estabeleceu-se um padrão de Representação Social comum a essas universidades e observaram-se as discrepâncias entre as estratégias difundidas pelas organizações e as representadas pelo corpo docente do curso de Administração de Empresas.

Abstract: This work has the purpose of discovering the Social Representation of the academic strategies elaborated by the professors of Business Administration from two Public Universities. For this purpose, it was used a theoretical referential embodying Social Representations, Organization Strategies and Brazilian Universities. It was done a survey looking for informations about these strategies in both universities in the study. Afterwards these informations were contrasted with the observations and the interviews that were done with the professors of the sample chosen. In conclusion, it was stablished a pattern of Social Representation common to both universities in study and it was observed the discrepancies between the strategies delivered by the organisations and those ones represented by the professors of the Business Administration Course.